Business
Articles in this category
Marketing mix
The Marketing Mix: Key Components and Its Evolution
Introduction
The marketing mix, also known as the "4 Ps of Marketing," is a set of adjustable elements that businesses utilize to cater to customers' demands and achieve marketing objectives. These central components, originally proposed...
Business class
Business Class Travel
Business class is an upgraded level of service offered by airlines and rail companies, typically featuring enhanced comfort, amenities, and privileges over economy class. It was initially introduced as an intermediate level between economy and first class but has become the highest level of...
Business relationship management
Business Relationship Management (BRM)
BRM is a comprehensive approach to managing business relationships, fostering partnerships, and driving value. It encompasses organizational roles, disciplines, and capabilities, aiming to optimize outcomes and support strategic business goals. Unlike enterprise and custome...
History of advertising
The History of Advertising
Ancient Origins and Pre-Modern Developments
Advertising traces its roots back to ancient civilizations, with Egyptians using papyrus for sales messages and Greeks employing street callers. Town criers, trademarks, and sign boards were prominent advertising forms...
Strategy
Strategy in Warfare and Management
Strategy, derived from the Greek word "stratēgia" meaning the art of troop leadership, encompasses the planning and execution of goals under conditions of uncertainty. It involves setting goals, determining actions, and mobilizing resources to achieve those goals.
Strategy in M...
Loyalty business model
The Loyalty Business Model
The loyalty business model focuses on increasing customer and stakeholder loyalty to achieve corporate objectives. It posits that delivering quality products or services leads to customer satisfaction, loyalty, and ultimately, profitability.
Service Quality Model
Business Process Modeling Language
Business Process Modeling Language (BPML)
Business Process Modeling Language (BPML) was an XML-based language for business process modeling, maintained by the Business Process Management Initiative (BPMI) until its merger with the Object Management Group (OMG) in 2005. BPML was designed as a formally complete language, capable...
New York Business Corporation Law
The New York Business Corporation Law (NYBCL)
The New York Business Corporation Law (NYBCL) is the primary statute governing corporate law in the state of New York. Enacted in 1890, it serves as an influential model for corporate law in the United States.
Key Provisions
NYBCL estab...